Being São Paulo state's Terra da Uva, or grape country — a wine-growing tradition dating to Italian immigrant settlers, celebrated at the annual Festa da Uva, plus the Serra do Japi hills that have made it a serious cycling destination.
Discover Authentic Jundiaí: A Local Travel Guide by Mercure
Jundiaí calls itself the Terra da Uva — grape country — and the team at Mercure Jundiaí Shopping builds their recommendations around that: the hills where the grapes grow, the trail that climbs into them, and the wine worth tasting before you leave. These are their picks, not a syndicated top-ten, with an interactive map and our most-asked FAQs below.
Our map pins local favourites such as Serra do Japi, Sítio Fragole and the Wine Museum.
Top 5 Things to Do in Jundiaí
Parque da Cidade
Jundiaí's main urban park, big enough for a proper run or a slow evening walk, with sports courts that fill up with pickup football and volleyball games after work hours. It's the default green space for locals rather than a tourist stop, which makes it a good read on how the city spends its downtime.
Sítio Fragole
A working strawberry farm just outside the city where you pick your own fruit straight off the plant, weigh it, and pay by the kilo. It's a popular weekend outing for local families rather than a polished agritourism operation, so expect muddy paths after rain and very fresh strawberries.
Serra do Japi
A protected forest reserve in the hills above Jundiaí, reachable by mountain bike from trailheads near Bike Hotel Serra do Japi, with trails winding through some of the last significant Atlantic Forest cover in this part of São Paulo state. It's a serious climb in places — go prepared, not casually.
Museu Histórico Solar do Barão
A 19th-century mansion turned city museum, covering Jundiaí's transformation from a colonial stopover on the road to Minas Gerais into the grape-growing, industrial city it is today. The building itself, with its period furnishings intact, is as much the exhibit as the collection inside.
Museu do Vinho
A small museum dedicated to Jundiaí's wine-producing history, with tastings of local vintages that rarely leave the region — this isn't Rio Grande do Sul wine country, but a distinct, lesser-known tradition worth trying while you're here. Pair a visit with the Festa da Uva grape harvest festival if your dates line up.
Explore Jundiaí's Best Local Spots with Our Interactive Map
What's on the map in Jundiaí
We've mapped local spots around Jundiaí, from strawberry farms to Italian wine heritage.
Nature & farms
Parque da Cidade
Along the Jundiaí Mirim river: running tracks, sports courts, a Japanese garden, weekend bike hire – and capybaras lounging on the banks.
Jundiaí · Park · Great for families
Sítio Fragole
Pick your own strawberries, blackberries and raspberries on this family farm, buy jams, then sit down to a café colonial, a German-Brazilian buffet tradition.
Jundiaí countryside · Pick-your-own farm · Perfect for families
Bike Hotel Serra do Japi
Rent a mountain bike or e-bike and ride the Atlantic Forest trails of Serra do Japi – listen for howler monkeys – then wind down on the café terrace.
Serra do Japi · Bike hub · Made for cycling
Pé do Morro
A dairy farm making European-style cheeses. At weekends, fill a picnic basket from the shop.
Serra do Japi · Farm · Ideal for a picnic
Culture & wine
Museu Histórico Solar do Barão
The former home of coffee baron Antônio de Queirós Teles, with period furniture, exhibitions and a peaceful courtyard garden.
City centre · History museum · Perfect for history
Pinacoteca Diógenes Duarte Paes
In a yellow-and-white former school, work by Jundiaí artists – from Diógenes Duarte Paes himself to graffiti artist Santiago Panichelli.
City centre · Art gallery · Great for local art
Wine Museum, Villa Brunholi
A museum inside a six-metre wooden barrel? It tells the story of the Italian winemakers who settled in Jundiaí in the 1890s. Tour the vines, then taste in the cellar.
Villa Brunholi · Wine museum · Made for wine lovers
Vinícola Beraldo di Cale
Vineyard tours and a family restaurant serving Italian dishes. Settle in for a long weekend lunch.
Winery · Perfect for a weekend lunch
Leiteria Catarina
Preservative-free cheeses, doce de leite and local honey. Gifts to take home – if they last that long.
Dairy shop · Ideal for food gifts
Prisma Tap House
A microbrewery on the Jundiaí Craft Beer Route, known for its barrel-aged beers.
Brewery · Great for craft beer
The Bricks Brew Pub
A brewery and live music venue on the Craft Beer Route.
Centre · Brewpub · Perfect for live music
Lambuza Express
A local secret for coxinha croquettes filled with creamy requeijão.
Snack bar · Ideal for a quick bite
FAQ
Local wines from Museu do Vinho and the grape-based dishes that appear on menus around harvest season, alongside the pick-your-own strawberries at farms like Sítio Fragole.
Yes — Serra do Japi's protected forest trails, accessible from trailheads near Bike Hotel Serra do Japi, are a genuine draw for mountain bikers from across São Paulo state, though some routes require a reasonable fitness level.
At Sítio Fragole, a family-run pick-your-own farm.
Yes. Bike Hotel Serra do Japi rents mountain bikes and e-bikes for its forest trails.
Yes, at the Villa Brunholi estate, housed in a giant wooden barrel.
Where to Sleep in Jundiaí
See Mercure hotels in Jundiaí, all within reach of these picks.